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wHILE KOREAN SOAP OPERA STAR, JuN JI-HYAN, (MY LOVE fROM THE STARS) MAY HAVE CREATED THE NEw CuLINARY CRAZE Of fRIED CHICKEN AND BEER, THERE IS ANOTHER SIDE TO THIS VIBRANT CITY. SEOuL IS A fASCINATINg MIX Of THE OLD AND THE NEw fROM THE BuDDHIST TEMPLES, PAgODAS AND PALACES TO MODERN SKYSCRAPERS wITH NEON LIgHTS.
Seoul is home to many old historic sites like Gyeongbokgung and Changdeokgung Palaces, and places of traditional culture like Bukchon Hanok Village, Insa-dong, and Namdaemun Market.
The shopping and entertainment districts of Myeongdong and Apgujeong, and Asia’s largest underground shopping center COEX Mall, draw huge numbers of visitors every year.
The Hangang River, which runs through the center of the city, has a distinctive landscape that offers a myriad of resting places for visitors to stop and relax.
You can take a romantic stroll through one of Seoul’s most beautiful paths, Deoksugung’s Stone Wall Path and then go shopping at Myeong-dong or the Namdaemun Market. When the sun sets why not head up to N Seoul Tower for the most stunning nightscapes of Seoul.
As one of the most popular tourist destinations in Asia, Seoul is packed with traditional markets, high-end labels, cutting edge technology and some great bargains.
If you love fashion and style you are in
for a treat. Megeongdong is the center of shopping in Seoul with over 300,000 square meters of pure shopping. Here you will find big brand names such as Zara, the fashion giant UNIQLO, H&M and Nike.
Migliore Mall is another major draw card for shoppers with its famous Lotte Department store with several floors of duty free shopping where you buy hands free and pick up at the airport later.
Dongdaemun offers a mega shopping experience where you can shop all day and night. Many shops specialize in Korean made fashion and you will find yourself in shopper’s paradise with over 26 malls to wander through. One of the best things about Dongdaemun is the night markets where you can shop until the sun rises. This is also a fantastic place to try some of the local cuisine.
APGUJEONG
If you love high end shopping and people watching you’ll be in seventh heaven. One of the wealthiest areas in Seoul, Apgujeong has many name
brands such as Louis Vuitton, Prada and Channel to name a few.
ITAEWON
Itaewon offers plenty of the hip-hop fashion and general clothing plus the street shopping is awesome. This area is famous for its custom tailored suits and is renowned for providing excellent quality at great prices.
GAROSUGIL
One of the newest hotspots in Seoul, Garosugil has some of the latest global trends and fashion. Remember window shopping can also be lots of fun plus there are some fabulous cafes and restaurants to chill out and watch the world go by.
LOTTE WORLD TOWER
AND MALL
Recently opened, Lotte World Tower is a super-skyscraper reaching up to 555 meters in height. Once the structure is completed in October 2016, the tower will have 123 floors and will be the tallest building on the Korea Peninsula. The
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nEW AnD OLD: It was not so long ago that Sushi was considered exotic, so be adventurous and sample some kimchi. Spend a day and night in Dongdaemun and prepare for shopping and sensory overload. In Seoul the old is never far from the new and vice versa, few mega cities allow the two eras to sit so comfortably together.